Clinics that are new, small, or independent or that are planning new projects are likely to require fundraising revenue. Major initiatives, such as the construction of a new clinic or the purchase of a building, may require the development of a business plan to obtain funding. Some fundraising may yield non-cash donations. Examples of non-cash donations include the following:

• Oral hygiene supplies such as toothbrushes, toothpaste, or mouthguards (may be available from sales representatives for dental manufacturers and distributors).
• Furnishings, office supplies, or art (may be available from local businesses).
• Time to provide direct care services or ancillary support services (may be available from professionals or individuals who are retired).

The fundraising plan is a component of your business plan. (For more information about business plans, see the business plan section of module 1. The fundraising plan should contain short-term (annual) and long-term (3–5 years) components, including overall revenue goals, revenue goals by source, implementation plans, staffing plans, and a fundraising program budget.

Clinics that wish to develop a fundraising program may want to identify a local fundraising professional to provide assistance; many professional fundraisers are members of the Association of Fundraising Professionals. The association’s Web site provides contact information for member consultants.

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